SHAHAB AFROUZEH

Strategic Data & Analytics Lead | Functional Analyst
Antwerp, BE.

About

Strategic Data & Analytics Lead and Functional Analyst with 7+ years of experience transforming analytics capabilities across energy and utilities, public sector, retail, logistics, EV charging, and other data-driven business environments. Proven expertise in Power BI, SQL, Python, Microsoft Fabric, Azure, ETL automation, stakeholder management, and executive reporting. Comfortable adapting to different industries and operating models, with the ability to quickly understand sector-specific KPIs, business processes, and stakeholder needs. Experienced in designing end-to-end analytics ecosystems, leading cross-functional collaboration, and delivering scalable reporting solutions that improve operational visibility, reporting speed, downtime monitoring, inventory accuracy, customer insights, and business decision-making. Strong background in automation, KPI framework design, predictive analytics, and translating business requirements into enterprise-level data solutions.

Work

SPARKI
|

Data & Analytics Lead

Ghent, East Flanders, Belgium

Summary

Led all data and reporting operations across diverse sectors, designing and delivering end-to-end analytics ecosystems to enhance operational visibility and decision-making.

Highlights

Designed and delivered Sparki's end-to-end analytics ecosystem, covering ingestion, storage, modeling, reporting, and KPI management to ensure comprehensive data utilization.

Architected ASP.NET (C#)-based ETL frameworks and API-to-database integrations, automating real-time data ingestion and reporting processes.

Directed third-party technology partners on Microsoft Fabric and centralized data lake implementation, ensuring scalability and reliability of reporting infrastructure.

Developed executive and operational Power BI dashboards, tracking key metrics like charger usage, uptime, downtime trends, kWh consumption, and subscription behavior.

Reduced manual reporting efforts by enabling automated real-time monitoring and self-service analytics across 100+ charging units, significantly improving efficiency.

Defined board-level KPIs for operational efficiency, installation progress, uptime performance, and financial ROI analysis, guiding strategic decision-making.

Served as the strategic liaison between business stakeholders and technical teams, ensuring alignment of scalable analytics solutions with operational and commercial goals.

CoffeeRoots Cantata
|

Analytics & Insights Lead

Antwerp, Antwerp, Belgium

Summary

Led comprehensive reporting and analytics functions for a premium retail business, optimizing dashboard delivery and enhancing strategic insights.

Highlights

Introduced forecasting and predictive analytics models in Power BI, improving stock accuracy and reducing product shortages.

Delivered weekly executive-level reports on customer demand, pricing performance, product trends, and operational KPIs, informing key business decisions.

Defined KPIs across product categories, improving inventory control and increasing promotional ROI by approximately 15%.

Collaborated with external technology and data partners to enhance reporting consistency and overall business visibility.

Dubai Police HQ
|

Lead Data Analyst

Dubai, Dubai, United Arab Emirates

Summary

Led the analytics unit, delivering cross-departmental dashboards and predictive analytics solutions in a public sector environment to enhance operational effectiveness.

Highlights

Directed multi-stakeholder projects focused on automated Power BI reporting and Python-based analytics pipelines, ensuring efficient data delivery.

Improved report delivery time by 50% through workflow automation and reporting optimization initiatives, significantly boosting operational efficiency.

Developed executive-level dashboards and visual decision-making tools utilized by senior public sector, security, and operational stakeholders for critical decision support.

Introduced automation strategies that reduced analyst workload by approximately 30%, increasing capacity for strategic analysis and improving resource allocation.

Managed data governance and reporting quality control across projects, impacting over 10 operational departments and ensuring data integrity.

Dubai Police
|

Data Analyst

Dubai, Dubai, United Arab Emirates

Summary

Designed and developed Power BI dashboards and SQL-driven reports, supporting key operational and public sector initiatives.

Highlights

Developed data models, improving visualization accuracy and reporting quality by over 90% for critical operational insights.

Supported predictive analytics and risk assessment projects, contributing to strategic planning and operational decision-making processes.

Handled ad-hoc reporting and analysis requests, providing timely support for management briefings and operational planning.

Collaborated with IT engineers on data ingestion, Oracle database integration, and reporting automation initiatives to streamline data workflows.

INLOGIC IT SOLUTIONS
|

QA Analyst

Dubai, Dubai, United Arab Emirates

Summary

Served as QA lead on software delivery projects for public and private sector clients, ensuring high-quality product releases.

Highlights

Designed end-to-end test cases for web and mobile applications, reducing post-launch defects by approximately 65%.

Improved collaboration with development teams, accelerating project timelines by approximately 20% through streamlined processes.

Managed bug tracking, sprint documentation, and testing processes, supporting efficient software delivery cycles.

Ensured compliance with SDLC standards and software quality assurance best practices, maintaining high product quality.

BETA IT
|

Network Engineer Intern

Dubai, Dubai, United Arab Emirates

Summary

Monitored network traffic and provided critical infrastructure support, ensuring operational stability and security.

Highlights

Monitored network traffic and analyzed security logs to identify and mitigate operational issues, enhancing system security.

Supported network configuration, firewall troubleshooting, and security protocol maintenance, ensuring continuous network functionality.

Assisted with LAN/WAN setup, infrastructure support, and basic server administration, contributing to overall system reliability.

Education

American University in the Emirates
Dubai, Dubai, United Arab Emirates

Bachelor of Science

Computer Science

American International School
Dubai, Dubai, United Arab Emirates

High School Diploma

Languages

English
Arabic
Dutch / Flemish

Skills

Power BI

Power BI.

SQL

SQL.

PostgreSQL

PostgreSQL.

Python

Python.

Microsoft Fabric

Microsoft Fabric.

Azure

Azure.

Microsoft 365

Microsoft 365.

Google Cloud Platform

Google Cloud Platform.

ETL Development

ETL Development.

ETL Automation

ETL Automation.

Business Intelligence

Business Intelligence.

Dashboard Development

Dashboard Development.

Data Analytics

Data Analytics.

Data Modeling

Data Modeling.

Data Governance

Data Governance.

Predictive Analytics

Predictive Analytics.

Executive Reporting

Executive Reporting.

KPI Reporting

KPI Reporting.

KPI Framework Design

KPI Framework Design.

Stakeholder Management

Stakeholder Management.

Cross-Functional Collaboration

Cross-Functional Collaboration.

REST APIs

REST APIs.

API Integrations

API Integrations.

ASP.NET

ASP.NET.

C#

C#.

C++

C++.

Reporting Automation

Reporting Automation.

Data Visualization

Data Visualization.

Data Warehousing

Data Warehousing.

Data Lakes

Data Lakes.

Lakehouse Architecture

Lakehouse Architecture.

Operational Analytics

Operational Analytics.

Business Analysis

Business Analysis.

Functional Analysis

Functional Analysis.

Agile / Scrum

Agile, Scrum.

Project Management

Project Management.

Digital Transformation

Digital Transformation.

Process Optimization

Process Optimization.

Inventory Analytics

Inventory Analytics.

Forecasting

Forecasting.

Customer Analytics

Customer Analytics.

Energy Analytics

Energy Analytics.

Utility Analytics

Utility Analytics.

Retail Analytics

Retail Analytics.

Logistics Analytics

Logistics Analytics.

Public Sector Analytics

Public Sector Analytics.

AI Strategy

AI Strategy.

Innovation

Innovation.

Gemini

Gemini.

RAG

RAG.

Few-Shot Prompting

Few-Shot Prompting.

Prompt Engineering

Prompt Engineering.

JIRA

JIRA.

ClickUp

ClickUp.

Problem Solving

Problem Solving.

Analytical Thinking

Analytical Thinking.

Communication

Communication.

Networking

Networking.

Security Monitoring

Security Monitoring.

Firewall Configuration

Firewall Configuration.

LAN/WAN

LAN/WAN.

Server Maintenance

Server Maintenance.

QA Methodologies

QA Methodologies.

SDLC

SDLC.

Web Testing

Web Testing.

Mobile Testing

Mobile Testing.

Defect Tracking

Defect Tracking.

Oracle Database

Oracle Database.